Cocaine

I was highly amused by this advert here:

http://news.bbc.co.uk/1/hi/health/7762750.stm

I genuinely think that David Mitchell is one of the funniest men on the planet at the moment. I saw him on 8 out of 10 cats the other night and was literally rolling around the floor in tears.

And this is a great advert. It forms the message well and gets it across - although I question the wisdom of not running a campaign such as this targeted at Alcohol instead, where the dangers are much greater and the social/environmental impact is significantly higher. Unfortunately the fact that legal alcohol is a higher personal & social risk than many illegal drugs is an elephant in the room that no politician seems to want to talk about.

But to get back to the advert....£1 million? Really? Honestly? How on earth did they manage that? Did they use gold plated cameras?

Come on lads...this is my money that you're spending.